Sony Alpha ILCE-7M3K (α7 III) Mirrorless Digital Camera with 28-70mm Lens

The full-frame Sony a7 III Mirrorless Camera with 28-70mm Lens bundles the wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens with a versatile mirrorless body and standard zoom.

Advanced 24.2MP Full-frame Image Sensor w/ 1.8X readout speed. Advanced 24.2MP Back-Illuminated 35mm Full-frame Image Sensor. Moreover, improved AF and tracking plus up to 10fps continuous shooting capture decisive moments. Furthermore, reliable operability ensures confident shooting. A tiny, light body is more mobile. the ability to record 4K HDR3 videos.

The back-illuminated 24.2-megapixel full-frame Exmor R CMOS sensor and the BIONZ X image processor work together to produce fast and noise-free high-resolution images and videos. Furthermore, the BSI design significantly increases data transmission speed to produce 14-bit high-resolution stills with a native sensitivity range of ISO 100-51200. Which is increaseable to ISO 50-204800. Additionally, it permits full-frame sensor width internal UHD 4K video recording with a broad dynamic range. Along with achieving quicker processing times, the BIONZ X processor also collaborates with a high-speed front-end LSI to capture an amazing 15-stop dynamic range at low sensitivity values.

2.4x oversampling and internal recording of UHD 4K movies at multiple-frame rates up to 30 fps can yield more detail. Full pixel readout is also possible for higher quality imagery with less moiré and aliasing. Both 4K and FHD resolutions employ the 100 Mb/s XAVC S format, housed within an MP4 wrapper with 4:2:0 sampling.

An improved 4D FOCUS system now combines 425 contrast-detection areas with 693 phase-detection points. Which covers approximately 93% of the frame, for dependable and fast autofocus and subject-tracking performance. This Fast Hybrid AF System has improved low-light focusing, more reliable tracking, and doubled focusing speed over previous a7 models.